Month to date the store has sold — units from — good leads, — units versus the same days last month.
From VinSolutions’ Lead Source ROI report, broken out by lead type. Leads are good leads only (total leads minus bad and duplicate leads). Sold is units sold in the date range, and close is sold ÷ good leads. Walk-ins show as walk-in leads. Import is deals and appointments brought in from the DMS, which have no lead of their own. The green and red columns show the change in leads, units sold and closing rate (points) against the same days last month.
Share of good leads from 1st party (Nissan and dealer website, social and loyalty), 3rd party (listing sites and lenders) and store or referral sources, across every lead type.
How the team is working good internet leads month to date, with the change against the same days last month.
Every source with leads or sales in either period, grouped by 1st party, 3rd party and store sources. Click any column heading to sort within each group; click it again to flip the order. Sources with no leads have no close rate and sort last.
Nissan, dealer-website, dealer social and loyalty leads count as 1st party; listing, lender and lead-vendor sources count as 3rd party. A new source is sorted by its name and marked for review. In a preview you can change a source’s group here; your choice is remembered for future uploads.
| Source | Counted as | Type | Leads MTD | Review? |
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These need more data before they can fill in.
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